With more than 20 years of experience at globally recognized luxury and international brands, I advise international and Japan-based brands on how to sharpen their positioning, strengthen brand value and drive sustainable growth in Japan.
Global brand experience.
Strategic thinking. Human insight.
Yuri Fujita is a marketing, communications and brand strategy professional with more than 20 years of experience working for globally recognized luxury and international brands across luxury, fashion, watch & jewelry, beauty and lifestyle.
Throughout her corporate career, she has held senior and head-level positions across multiple global brands, leading marketing and communications functions in Japan. Her experience spans brand strategy, marketing, PR and communications, digital, brand positioning, business growth and organizational leadership.
Today, she works independently with international brands, Japan-based organizations, leaders and professionals, bringing together more than two decades of brand and business experience with expertise in leadership development and professional coaching.
For Organizations
Strategy, brand and leadership
for sustainable growth.
Strengthening brands. Accelerating growth. Navigating Japan.
I support international brands and Japan-based companies with brand strategy, positioning, marketing, communications and practical execution for sustainable growth in Japan.
From clarifying the overall business and brand direction with leadership teams to addressing market entry, marketing, branding, PR and communications, the scope is tailored to your needs.
CORE AREAS OF SUPPORT
— Brand Growth Strategy
Clarify growth drivers, identify new opportunities and build a strategic roadmap.
— Brand Positioning
Define and refine what the brand stands for, how it differs and how that value is communicated.
— Japan Market Entry & Go-to-Market Strategy
Design market analysis, positioning, target audiences, priorities, channels and launch strategy.
— Market, Consumer & Competitive Insight
Analyze the Japanese market, consumer behavior, competitors and emerging opportunities to inform decisions.
— Marketing Strategy
Shape marketing priorities, customer journeys, channel strategy and integrated plans that support growth.
— PR & Communications
Support communications strategy, messaging, storytelling, media relations and reputation building.
— Localization & Brand Adaptation
Translate global brand value and strategy into expressions and experiences that resonate in Japan.
— Strategic / Fractional Advisory
Provide ongoing senior-level partnership for strategic decisions and business direction.
HOW WE WORK
ASSESSMENT
Market & Brand Growth Assessment
A focused assessment of your current position, market fit, competitors and growth challenges to identify priorities. For international brands, this can also serve as an initial assessment for entering Japan. Typical duration: 2–3 weeks.
STRATEGY
Japan Market Entry & Brand Strategy Project
Define positioning, target audiences, market entry or growth strategy, and priority actions for launch. Suitable for international brands entering Japan and Japan-based companies seeking brand growth. Typical duration: 1–2 months.
ONGOING ADVISORY
Brand Growth Advisory — Monthly Partnership
Ongoing support as a strategic partner to executives and business leaders, including regular meetings, stakeholder alignment, implementation decisions and progress reviews.
Discuss Your Brand Growth Strategy →
Sustainable business growth depends on leaders who can make sound decisions, communicate clearly, engage people and build teams that deliver results.
Drawing on senior leadership experience in global companies and professional coaching training, I support executives, managers and teams in strengthening both individual leadership and organizational capability.
CORE AREAS OF SUPPORT
— Executive Coaching
One-to-one coaching for executives and senior leaders navigating leadership challenges, complex organizations, role transitions and growth.
— Leadership Development
Build self-awareness, decision-making, communication and influence to strengthen leadership capacity.
— Management Development
Support the transition to managing people, teams and outcomes with clarity and confidence.
— Team Development & Engagement
Strengthen trust, communication and shared direction to improve team performance.
— Career Development
Help people take ownership of their careers, strengths and next stage of growth.
— Workshops & Facilitation
Design and facilitate tailored sessions on leadership, career development, team effectiveness and organizational challenges.
Discuss Leadership & People Development →
For Individuals
Career success and a fulfilling life are not separate goals.
Many experienced professionals and leaders reach a point where they begin to ask deeper questions: What do I want next? What kind of work do I want to do? How do I want to shape the life ahead?
Rather than simply choosing the next role or career move, we pause to clarify what matters most, explore new possibilities and turn them into purposeful action.
THIS MAY BE FOR YOU IF YOU ARE…
At a major career or life transition
Considering your next career direction or a new kind of work
Seeking more freedom, meaning or fulfillment in work and life
Redefining what success means to you
Looking to bring career, relationships, family, lifestyle and well-being into better alignment
Ready to turn possibilities into concrete next steps
Book an Initial Conversation →
Experience & Expertise
20+ Years
Professional experience across global and luxury brands.
Senior Leadership
Senior and Head-level roles leading marketing and communications functions in Japan.
SELECTED BRAND EXPERIENCE
CHANEL · GUCCI · GRAFF DIAMONDS · BLANCPAIN — SWATCH GROUP · ESTÉE LAUDER COMPANIES
BRAND & INDUSTRY EXPERTISE
Luxury · Fashion · Watch & Jewelry · Beauty · Lifestyle
GLOBAL PERSPECTIVE
Extensive experience working with global headquarters, regional teams, Japan leadership, internal functions and complex stakeholder environments.
EDUCATION & PROFESSIONAL DEVELOPMENT
Sophia University
Co-Active Training Institute — CTI
Stanford Medicine Health Education
Positive Psychology and Well-Being
PROFESSIONAL EXPERTISE
Brand Growth Strategy
Brand Positioning
Japan Market Entry
Marketing Strategy
PR & Communications
Leadership & People Management
Executive Coaching
Life & Career Coaching
Let’s explore
what we could
create together.
For inquiries about brand growth, Japan market entry, or marketing and communications strategy, please get in touch.
I also welcome inquiries about leadership development, Executive Coaching, Life & Career Coaching, training and workshops, and other collaborations.